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Source: http://carandenthusiast.com/blog/16371/fishing-reels-fluorocarbon-fishing-line-in/
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How can your small business get the most out of Facebook? During the judging phase of OPEN?s Big Break for Small Business? contest, I asked my fellow judges to talk about how business owners can use Facebook to promote their companies. Facebook?s Heather Freeland, Bonobos CEO Andy Dunn and ?SmallBizLady,? small business expert and best-selling author Melinda Emerson all had insights to share.
(Note: You can help choose this year?s Big Break winners by clicking on the ?Big Break for Small Business? tab on American Express OPEN?s Facebook page and casting your votes by August 31.)
Emerson: Start by creating a business page and posting status updates to it regularly. Share links to articles and your own blog entries, if you have a blog. Post thought-provoking questions along with the links to encourage fans to participate. Facebook is a great place to share visuals, so post photos and videos as much as possible.
Dunn: Remember to treat Facebook as a two-way conversation. If you?re self-serving, you?ll miss what social media is all about. At Bonobos, (a men?s clothing retailer), about 80 percent of what we say on our Facebook page isn?t self-promotional. We do quizzes, and we ask questions like ?What?s your response when someone says, ?Nice pants??? It?s the interaction that counts.
Freeland: I recommend using the Page Insights tool to better understand who your fans are and what type of content engages them most. It lets you see how many fans you reach with each post and how they respond?for example, by ?liking? your posts, commenting on them or sharing them. You can also use the information provided by this tool to target prospects who resemble your current fans, which can help expand your pool of contacts.
Freeland: Last year?s Big Break contest winners provided some terrific examples. Spoonflower, a custom fabric printing company holds weekly fabric-design competitions on its Facebook page. Designers ask their friends to vote for them, which builds awareness for the company. Another winner, Big Daddy?s Barbeque, brought its physical community online by printing ?Like us on Facebook? on receipts and handing out promotional cards with the same message outside churches and salons in their community. Relatively simple actions like these can be very effective.
Dunn: Integrate your website?s login with the Facebook Open Graph so your site experience ties seamlessly to the social graph. In addition, featuring limited-time offers on Facebook can amplify awareness via the social graph?allowing customers to share the deals within their networks.
Emerson: I like to use my SmallBizLady page on Facebook to highlight special fans. Each month, I choose a fan to write a guest post on my blog and then promote the post on Facebook. If I have a photo of the fan, I?ll post it as well. It?s an excellent way to give a shout-out, and the fan is thrilled. This is one of the methods I use to generate traffic to my blog from Facebook.
Bonobos has seen great success with Facebook advertising. Could you describe your approach?
Dunn: Facebook ads have been a fantastic source of customers for us. When you launch a brand, you?re trying to create demand for a brand that doesn?t exist in customers? minds yet. Facebook?s highly personalized display ads give you a powerful way to do this.
Our core customers are 18- to 40-year-old men who are active and like to play sports. Many of them live in New York, California, Illinois, Boston, Philadelphia and Washington, D.C. Facebook allows us to distribute ads directly to this group. We can also run several different campaigns and analyze the responses. Based on the results, we decide which campaigns we?ll invest in further and which ones we?ll retire.
Emerson: Try again and really focus your efforts. You need to know who your target audience is and provide them with helpful content on a daily basis. Inconsistent and undisciplined social media marketing efforts won?t pay off.
Freeland: Building an effective Facebook presence takes time. Look into resources that can help you make the most of your business page, such as the Facebook Marketing Classroom and the Facebook Marketing page. These resources provide wonderful tools, tips and webinars to help you optimize results. You can also build your knowledge of the basics of Facebook by taking the OPEN Forum Crash Course, Facebook for Your Business.
I hope these tips have given you inspiration for marketing your company using Facebook. Stay tuned for my next blog post, where I?ll talk with the Big Break judges once again for more tips on using social media to attract and engage customers. Looking for additional resources to build your online presence and grow your business? Explore American Express OPEN?s Shop Small toolkit.
American Express OPEN and Facebook are giving five small business owners a Big Break for their business and community. Winners will get $25,000 to help grow their business and drive customers to their door, plus a one-on-one strategy session with American Express OPEN and Facebook to put it all into action. Additionally, the winners? communities will get statement credit offers for American Express Cardmembers who spend at area merchants that accept American Express Cards during one weekend in September. Voting for the five winners will take place from August 20, 2012 through August 31, 2012 on facebook.com/OPEN.
Limit one (1) vote per person/email address per Video Entry per day. Votes should be cast for the small business owners who the voter thinks shows the most passion for their own small businesses and have an interest in using social media to promote their small businesses, in addition to giving back to their community, as expressed in the Video Entry. Voting ends 11:59 p.m. EST on August 31, 2012. See Voting Terms for complete details.
Source: http://www.openforum.com/articles/how-to-build-a-facebook-presence-that-delivers-for-your-business
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By CASEY OLSON
Federal Way Mirror Sports editor
August 23, 2012 ? Updated 4:33 PM?
Special Olympics are sports at its purest form. It?s an organization all about real, true sports, and ultimately using the power of sports as a vehicle to inspire and change lives.
As a sports reporter for the last umpteen years and as the father of kids participating in youth sports, I have seen the dark side from parents, coaches and kids.
The ?fun? of playing sports as a youngster is sometimes taken away from the kids. Too many parents are pushing their kids too hard for the ever-elusive college scholarship and certain ?select? coaches are making fake promises regarding those scholarships.
I will let you in on a little secret. If your kid is good enough at a certain sport, they will get to continue their athletic career in college. It makes zero difference to a college coach how many articles have been in the newspaper or what ?select? team they played for when they were 10 years old.
All that drama is meaningless to Special Olympics athletes. They could care less about bad calls from a referee, only making the junior varsity or not getting their name in the newspaper.
They just go out on the field with a smile on their face and play the game how it?s supposed to be played ? for the fun of it. It?s awesome to see.
Last weekend, I had the absolute honor of attending a Special Olympics fundraiser hosted by the Equinox Business Law Group in Bellevue, which honored teams from Federal Way and Bellevue.
If you didn?t know, the Special Olympics is an international non-profit organization dedicated to empowering individuals with special needs to become physically fit, productive and instill in them a sense of accomplishment and a competitive spirit.
According to the Special Olympics website, ?children and adults with special needs who participate in Special Olympics develop improved physical fitness and motor skills, greater self-confidence and a more positive self-image. They grow mentally, socially and spiritually and, through their activities, exhibit boundless courage and enthusiasm, enjoy the rewards of friendship and ultimately discover not only new abilities and talents but ?their voices? as well.?
In short, the Special Olympics strive for everything that?s great about sports. They teach actual life lessons. Stuff like how to work as a team, leadership, don?t ever give up despite the score, and being a good winner and a good loser, among thousands of other things.
The best moments of the fundraiser came when a pair of Special Olympians got up enough courage to share their stories with the crowd, which isn?t a small undertaking.
One of those speeches came from Auburn High School senior-to-be Tyler May, who brought down the house with his passionate backing of the Special Olympics. May described how his participation in Special Olympics has changed his life and given him the confidence he lacked before signing up.
?I can now look people in the eyes when I talk to them,? he said.
The autistic May was featured in the Auburn Reporter last year after he won the Special Olympics state golf championship and then made the Auburn Trojans? varsity golf team.
Growing up, Tyler participated and did well in other sports, such as Little League baseball and soccer. It was all part of the family?s efforts to make Tyler?s life as normal as possible, to treat his autism without giving in to it.
Eventually the hectic pace of the games and the noise made it difficult for Tyler to enjoy the sports.
That?s when Tyler turned to golf.
?He?s been hitting balls since he was 7, but I couldn?t take him on the golf course because of his disability and anger management issues,? his father, Tom May, said. ?It just wasn?t appropriate for me to take him out there.?
In May 2010, however, Tom figured Tyler was ready and signed him up as a member of the Jade Green?s Men?s Club, just down the road from their home.
That?s when things took off for Tyler.
?It was pretty tough at first. The coach told my teammates about my disability, so they understood what was going on,? Tyler said. ?They are probably the best teammates to play with. They are really very kind people.?
?Every time he comes out to the golf course, it?s therapy for him,? Tom said. ?His therapy never stops.?
That?s some pretty powerful stuff and quite a testimonial for the benefits of Special Olympics and sports in general.
Federal Way has always been on the cutting edge of allowing students with disabilities to participate in sports. Federal Way Public Schools is one of a few districts in the state that offers students with disabilities a chance to get out and play. There are currently about 100 student-athletes participating each season.
The program is free for students attending kindergarten through 12th grade within the district. Participants build self-esteem and fitness while gaining the opportunity to participate in an extracurricular activity at school and meet new people. Federal Way offers bowling, basketball, soccer and track.
For more information about the district?s Special Olympics athletic programs, contact Sharon Boyle at (253) 945-5576 or email sboyle@fwps.org. To learn more about Special Olympics in Washington, visit specialolympicswashington.org. You can also make donations to the organization through the website.
Contact Federal Way Mirror Sports editor Casey Olson at sports@fedwaymirror.com or (253) 925-5565 ext. 5056.Source: http://feeds.soundpublishing.com/~r/fwmsports/~3/Y4ou3DPSSQ8/167214805.html
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Some of the Photos and pictures used throughout the site are copyright ? Michael C. Hebert and are used with the permission of Michael C. Hebert and the New Orleans Saints.
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