The Global Spa and Wellness Summit (GSWS) has announced details for its annual conference, which will be held in?Aspen, Colo. from June 3-6, 2012. This will be the second location for the Summit in the United States; it has previously been held in New York City, as well as in Interlaken, Switzerland; Istanbul, Turkey and Bali, Indonesia
This year?s Summit,?which will take?place on the Aspen Institute campus,?will include presentations and panels focusing on the?most imaginative and innovative strategies for propelling?the $2 trillion?global spa and wellness industries forward. Seven top-tier keynote speakers, as well a research?initiative on current spa management education realities and future needs and a featured discussion on ?The Healthy Town of the Future,? have already been confirmed.
The organization also announced that for the first time this year the Summit, formerly known as the ?Global Spa Summit,? has added the word, and the concept, of ?wellness??to its name, to better reflect the expanded focus and approaches of the?modern?spa industry.
The theme of this year?s Summit will be ?Innovation Through Imagination.? Headline presenters who have been confirmed who will speak on topics surrounding ?innovation? and ?imagination.?
??? ??Philippe Bourguignon, Vice Chairman, Revolution Places, and former co-CEO of the World Economic Forum?(Davos)
??? ? Dr. Richard Carmona, 17th Surgeon General of the U.S. and Vice Chairman, Canyon Ranch
??? ? Jose Maria Figueres, former President of Costa Rica, and expert on global, environmental practices
??? ? Mariel Hemingway, Academy Award-nominated actress & wellness advocate
??? ? John Kao, author of the bestseller ?Innovation Nation,? and creator of executive programs on innovation at?Harvard Business School
??? ? Peter Rummell, former Chairman of Disney Imagineering and current chair of the Urban Land Institute
??? ? Elizabeth Stephenson, partner of the global management consulting firm, McKinsey & Company
Some of the keynote speakers will also contribution their expertise to panel discussions during the event. For one?panel, Jose Maria Figures and Elizabeth Stephenson will compare notes on political and global-economic?perspectives; in another, a collaborative session with Pete Rummell, John Kao and Philippe Bourguignon will?explore??The Healthy Town of the Future.?
Responding to annual polls of Summit delegates that consistently reveal that a lack of professionally?trained managers/directors remains a powerful obstacle to industry growth, the 2012 conference will also feature a centerpiece research initiative, with SRI International commissioned to undertake a study on ?Spa Management Education, Addressing Market Gaps.? SRI?International was also responsible for other landmark Summit research initiatives, including ?The?Global Spa Economy?Report? (2008) and ?Spas and the Global Wellness Market? (2010).
As a pre- or post-Summit experience, every delegate will also have the opportunity to visit famed destination spa,?Miraval, in Tucson, Ariz. The three-night wellness retreat will give?delegates the?opportunity to experience the resort?s award-winning, signature menu of offerings, from the Miraval Equine?Experience?, to yoga and meditation classes, to outdoor activities and ?challenges,? while?extending their?networking and educational opportunities.
The Summit program will also offer an ?Aspen Experience Day? on Sunday, June 3rd that will feature a?group walking/hiking trip, followed by a guided historical tour of Aspen?s town center.?Post-Summit, delegates can also join a day trip to Glenwood Hot Springs, to experience the nation?s only ?vapor cave??and a dip in natural hot springs, followed by lunch at the historic Hotel Colorado and treatments at the?Spa of the?Rockies.
?The spa and wellness industry faces vast opportunities, but also confronts complex challenges, having recently?had to adapt to austere economic conditions while serving more sophisticated consumers who more?and ?different? services, but with a shrinking pool of talented staff,? said Philippe Bourguignon, co-Chair of the 2012?agenda and Summit Board Member. ?The answer, I believe, is innovation through imagination ? the right,?exciting?theme for this year?s Summit. The great companies are founded on innovation, not from market surveys. Innovation?doesn?t stem from experience, but from a vision of what we wish to experience tomorrow.
?The?agenda will purposely?exit the industry ?highways? to explore new side roads, discoveries and ideas. It will incite us to use our imaginations?to become more innovative, so this industry can continue to speak to people?s?imaginations,? Bourguignon added.
The GSWS anticipates that an international delegation of 300-plus senior?executives from 40-plus countries will gather in Colorado this June. To register, or to learn more about attending or sponsoring the Summit, go to www.globalspaandwellnesssummit.org/
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