Seeing a soccer game unfold in bursts of 140 characters or less is better than nothing when out of TV range, but a new deal between Twitter and Sky means you won't have to wait to gawp at goals. Starting with the three matches being played today, Sky will begin embedding highlight clips from UEFA Champions League games, such as goals and interviews, in tweets from some of the broadcaster's accounts. Mimicking similar sports-focused arrangements Twitter has in the US, Sky is the latest partner in the social network's Amplify program, which wants more video filling feeds. This particular agreement will allow fans and non-fans alike (through Promoted Tweets) to keep up with every bicycle kick and penalty in almost real-time. There's a catch, though: every clip includes an advert for Sky's Now TV sport and movie streaming service, so footie fans best prepare to have that brand baked into your brain 'til you wake up one morning with a Now TV box and no recollection of buying it.
[Image Credit: Wikimedia Commons]
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