Selectable Media lets publishers better monetize their games and other content by creating incentives to watch high-CPM video advertising. All they need to do is place a piece of Javascript code in their website or app and Selectable Media will offer viewers the chance to unlock content by choosing to watch a video ad. It's raised $2 million in Series A funding from Avalon Ventures.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/N-8WxRc9_Vo/
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